The first ads were funny. Former Seattle Seahawk Isaiah Mustafa has the looks and voice to rock out such an absurd gag without sounding even slightly arrogant.
If you didn't see this commercial on TV, a friend probably sent it to you. If you don't have any friends, get a dog that knows how to surf the web.
So now, Old Spice has kicked things up a notch. @OldSpice is on Twitter and is engaging the masses with gusto. Of course, just tweeting would be passe so Isaiah Mustafa and the gang are cranking out video responses and tweeting the links.
The videos are weird and funny. The buzz it's generating appears to be significant.
Now, how do I get that darn jingle out of my head?
Apparently, Old Spice has turned off embeds for the YouTube responses so go watch them for yourself.
http://www.youtube.com/user/oldspice
Posts
No comments:
Post a Comment