Immunity?

The flu shot MAY provide protection against the flu, but immunity? I've spoken to epidemiologists before who made a point to distinguish between protection and immunity and told me that the flu shot DOES NOT provide immunity.

in reference to: The Flu Virus - All About the Flu Virus (view on Google Sidewiki)

Mmmm

The evening's spoils ... Moo ha ha

Chestnuts from the oven

They're frigging hot!

Freshly roasted chestnuts

Picked fresh and straight into the oven

Lemon balm

One of many lemon balm bushes. Lili warned me this stuff would spread.

My fig tree

Every year the above ground part dies but the roots are so strong it keeps growing back

Burn pile

I'm afraid to go near my burn pile because I think there's a family of skunks inside.

I think I found something to fill the void of BSG being gone

Stargate Universe is familiar to fans of Stargate: SG1 and Stargate Atlantis. It's also a great phase-shift of the show. It's sophisticated and thoughtful. I'm only into the third episode but I'm hooked deep.

They better not screw it up.

in reference to: Hulu - Stargate Universe: Air, Part 3 - Watch the full episode now. (view on Google Sidewiki)

Is Hulu really free?

When I gave up my TV, I also gave up my commercial-skipping DVR. The few shows I do watch are all through hulu.com. Instead of my 60" TV I watch the show on a 4" display in the middle of a web page. Instead of skipping commercials with the jump button, I watch commercials because hulu gives me no other option.

And I don't really mind.

If there were several commercials in a row, I'd probably be unhappy, but 2-3 commercial breaks, each containing 1 ad, is ok with me.

The currency I spend to watch "TV" on hulu.com is my time and attention. Perhaps Comcast doesn't get this. I've never thought that any executive decision at Comcast indicated they were in touch with the public, but the thought of charging for hulu is amazingly absurd to me.

Here's my promise: if it happens, the last free show on hulu will be the last show I ever watch.

I can spend my attention on something else.

in reference to: Will Hulu make you pay to watch? -- latimes.com (view on Google Sidewiki)

Split Testing

I try to get clients to split test and very few want to. Ok, it's a pain, but the data is incredibly powerful.

A great way to try out split testing is by using Google AdWords, which has built-in A/B testing for ads. Create an ad, and then a copy of the ad with a tiny variation. Let both ads run until you've had at least 1,000 impressions. Compare the click through results of the two ads and you should have a winner. One ad may have a 1% click rate while the other is close with a .95% click rate. Delete the loser and then make another copy with another variation. The goal is to always beat the winner.

Once that makes sense...do it with a landing page.

in reference to: How to Do a Simple SPLIT TEST and Improve Your Marketing, Gauranteed! : The Focused Existence Blog (view on Google Sidewiki)